Fractional marketing leadership, sold by the piece
Pick the help you need.
I'll take it from there.
Every option below has a set scope, a set price, and a clear finish line. Start small and move up when it makes sense.
Ten years leading brand and marketing. Nine of them in-house in digital health, starting as a designer and ending as a senior director of marketing.
One person, doing the thinking and the work.
$13M
in pipeline revenue influenced in my first year leading marketing at a virtual care company. That was 70% of its pipeline.
Before going independent
Nine years in-house in digital health
Most recently Senior Director of Marketing
Two national awards for health marketing and design
01 · Talk it through
The Story Fix
Thirty minutes on the story you're telling. You leave knowing what to lead with.
Book it$97
Deck Check for Solutions Architects
For solutions architects with a customer-facing or internal deck. Get a designer's yes or no plus up to three fixes you can make in 15 minutes, back within 24 hours.
Get a Deck Check$97
02 · Make a decision
Strategy Day
A full working day on positioning and your next 90 days. Or a half day on one problem.
See the details$1,800
Half Day $1,000
03 · Fix one thing
Conversion Teardown
Your most important page or funnel, taken apart, with every fix ranked by impact.
See the details$2,500
The Read
A two-week diagnostic of your marketing and story, with a clear plan for what to fix first.
See the details$6,500
04 · Keep me close
On Call
A senior gut-check for the marketer or agency already doing the work. Month to month.
See the details$1,000/mo
Plus $2,500/mo
05 · Lead it with you
Fractional Storyteller
Ninety days to sharpen your positioning, tell your story, and build your sales materials. I do the work myself.
See the details$8,500/mo
10 hrs/week, 3 months
Fractional CMO
I manage the marketers or agencies you already have. Specializing in digital health.
See the detailsfrom $7,000/mo
Storyteller or CMO?
It depends on whether there's a team to manage.
You need the story and the sales materials, done well.
You want the Fractional Storyteller. I do the positioning, the messaging, and the deck myself, then hand it to whoever runs marketing next.
You have marketers or agencies, and nobody leading them.
You want the Fractional CMO. I manage the people you have, make the hard calls, and answer for the results.
How the monthly work runs
- Monthly engagements are one flat fee, set by the hours each one includes.
- Storyteller and CMO engagements start with three months, then run month to month with 30 days' notice.
- Every engagement opens with an onboarding period so I learn your business before I change it.
- Ad spend, travel, third-party tools, and outside contractors are billed separately.
Not sure where to start?
Start with thirty minutes.
Book The Story Fix. If you need more than a conversation, you'll leave knowing which option fits.
Book The Story Fix ($97)