Fractional Storyteller

You built something good.
Let's make it easy to buy.

A focused 90-day engagement to sharpen your positioning, strengthen your commercial story, and build the sales materials your team will actually use. I do the work myself, so there's no team for you to staff and nobody for me to manage.

Book A Free Fit Call

Not ready for three months? Start with The Story Fix ($97).

Price
$8,500/mo
Time
10 hours a week
Length
Three months
Best for
Companies that need their story and sales materials right before they hire a marketer

I built the storyline demo that positioned a digital health company as the natural partner to a major pharmaceutical brand. It fast-tracked C-suite sign-off on the partnership.

A B2B partnership pitch, told as one story

Before going independent

Nine years in-house in digital health

Most recently Senior Director of Marketing

This is for you if

01

Everyone on your team tells the story a little differently.

02

Your deck and website lag behind what the business actually does.

03

You're about to hire a marketer and want the foundation in place before they start.

The 90 days

Month one

Positioning and narrative

  • Review your existing messaging, services, and sales materials.
  • Define your core positioning, differentiation, and value proposition.
  • Build the overarching brand narrative and messaging framework.

Month two

Audience stories and sales materials

  • Tailor the messaging for each of your priority audiences.
  • Create your core pitch deck and reusable sales messaging.
  • Recommend the website messaging changes that matter most.

Month three

Refinement and handoff

  • Finalize your positioning, messaging, and sales assets.
  • Write messaging guidance for future campaigns and content.
  • Hand the foundation to your next marketing hire or internal team.

What you walk away with

  • A pitch deck and sales messaging your team can use right away, so every conversation tells the same story.
  • A positioning and messaging framework, so your website, campaigns, and next hire all start from the same foundation.
  • A clean handoff to whoever runs marketing next, so the work keeps moving after I step back.

I started as a designer and became a senior director of marketing. I write the story, and I build the deck.

One senior person doing the work, with nothing lost in handoffs. Need someone to lead a team you already have? That's the Fractional CMO.

How it runs

  1. Three months, 10 hours a week, one flat monthly fee.
  2. After that, continue month to month with 30 days' notice, or take the foundation and run.
  3. Month one starts with a review of what you have, so I learn your business before I change it.
  4. Ad spend, travel, third-party tools, and outside contractors are billed separately.

Questions people ask

Will you manage our marketers or agencies?

No. As your Storyteller, I do the work directly. If you need someone to lead a team, that's the Fractional CMO.

What happens after three months?

Keep going month to month with 30 days' notice, or hand the foundation to your marketer or internal team. Either way, it's documented, so nothing depends on me.

Do you only work in healthcare?

I specialize in digital health, and I work with B2B and B2C companies in other industries too.

What's billed separately?

Ad spend, travel, third-party tools, and outside contractors.

Ninety days.
One story everyone can tell.

Tell me where your story stands today. If it's a fit, I'll send you a proposal with your start date.

Book A Free Fit Call