Design Leader, creative director, and Mentor.
What do I do?
I specialize in building brands that scale. In corporate, this looks like building a culture of brand and marketing design, creative direction, and implementing systems and processes that bring the best out of creative teams. In my freelance practice, I roll-up my sleeves and work with small businesses to actually create visual identity systems that capture the essence of their culture, services, and customers.
Focus
Leadership
Inspire, create and sustain a culture of excellence by mentoring designers and partners in best practices.
Creative direction
Oversee the work of external teams in creative strategy, execution and production across B2B and B2C channels.
Hands-on design
A player-coach that simultaneously builds excellent teams and delivers high quality creative across all brand touchpoints.