Fractional CMO for digital health

You have the people.
You need someone to lead them.

I specialize in digital health. This is for companies that already have marketers or agencies doing the work, and nobody senior leading them. I manage the team you have, set the direction, and answer to the leadership table for marketing's results.

Book A Free Fit Call

Not ready to commit? Start with a Strategy Day ($1,800).

Price
from $7,000/mo
Time
8 to 20 hours a week, by level
Commitment
Three months, then month to month
Best for
Digital health companies with a marketing team and no marketing leader

70%

of pipeline revenue ($13M) influenced by marketing within 12 months, after I built the function from scratch.

As Senior Director of Marketing: a nine-person team built in nine months, managing a $1.5M budget

Before going independent

Nine years in-house in digital health

Most recently Senior Director of Marketing

This is for you if

01

You have marketers and agencies, and everyone is waiting on someone to decide.

02

You're weighing a full-time marketing leader and want someone leading in the meantime.

03

The board asks what marketing is doing for pipeline, and nobody has a clean answer.

Pick your level

Both levels include managing your team. Each is priced at $200 an hour for the hours it includes, billed as one flat monthly fee. For comparison, a full-time CMO averages about $294,000 a year in cash compensation, before benefits, equity, and the search.

Integrated

8 to 12 hours a week

$7,000 to $10,400/month

I lead your marketing strategy and manage your team, and I'm accountable for marketing initiatives and team performance.

Embedded

15 to 20 hours a week

$13,000 to $17,400/month

I own the marketing function, manage the team, sit on your leadership team, and answer for marketing's contribution to the business.

Every level includes

  • Leadership of your marketers and agencies, from priorities and briefs to reviews and the hard calls, so the team ships work that moves pipeline.
  • A plan and monthly reporting your leadership team can actually read, so everyone sees what marketing is doing and why.
  • Help hiring your full-time marketing leader when it's time, so the function outlasts the engagement.

I specialize in digital health. You won't pay me to learn your buyers.

Nine years in-house in digital health, leading brand and marketing through healthcare's long, careful buying cycles.

How it runs

  1. One flat monthly fee, set at $200 an hour for your level's hours.
  2. Three-month minimum, then month to month with 30 days' notice.
  3. We start with an onboarding period so I learn your business before I change it.
  4. Ad spend, travel, third-party tools, and outside contractors are billed separately.

Questions people ask

Will you work with our agencies?

Yes. Managing the marketers and agencies you already have is the job.

Can you help us hire a full-time leader?

Yes. When you're ready, I help define the role and find the person, so the function outlasts the engagement.

What if we don't have a team to manage?

Then you want the Fractional Storyteller, where I do the work myself, or On Call for a senior perspective from $1,000 a month.

What's billed separately?

Ad spend, travel, third-party tools, and outside contractors.

Put someone in the chair
while you decide who keeps it.

Tell me about your team and where marketing stands. If it's a fit, I'll recommend a level and send you a proposal.

Book A Free Fit Call