Conversion Teardown

You're paying for the traffic.
Let's make it pay you back.

Ads, outbound, and events all send people to a page. When that page doesn't turn them into calls, demos, or sign-ups, more spend just buys more waste. I take apart your highest-stakes page or funnel and hand you the fixes, in order.

Book A Conversion Teardown ($2,500)

Price: $2,500
Timeline: 10 business days from kickoff
Covers: One page or one funnel
Best for: Teams already spending money to drive traffic

11,000

new registrations in 90 days from one launch I built: a landing page, a five-email workflow, and onsite signage.

A virtual care launch, about 20% of 55,000 eligible members

Before going independent

Nine years in-house in digital health

Most recently Senior Director of Marketing

This is for you if

You're spending on paid or outbound, and the page underneath converts lower than it should.

You launched a new site and the leads went quiet.

Everyone on the team has opinions about the homepage, and nobody has made the call.

What you get

A line-by-line teardown with a recorded walkthrough, so your team sees every problem in context.
A fix list ranked by impact and effort, so your first week of changes is the one that moves the number.
Rewritten headline, offer, and call-to-action copy for the top fixes, ready for whoever builds your site.

What I look at

Message match. Does the page keep the promise the ad or email made?

Clarity. Can a stranger tell what you sell and who it's for in five seconds?

Offer. Is the next step worth taking, and is it obvious?

Proof. Do you answer the doubt your buyer walked in with?

Friction. Forms, load time, and every extra click between interest and action.

Mobile. The version a lot of your traffic actually sees.

How it works

Book and pay

Pick your kickoff time at checkout.

Kickoff call

Thirty minutes. You share the page, your analytics, and the ad or email driving traffic to it. We agree on the one conversion that matters.

Teardown and review

Your teardown arrives within 10 business days, followed by a 45-minute call to walk through the fixes and answer your team's questions.

I started as the designer building the pages. Then I ran the marketing team that needed them to convert.

So the fixes I hand you are the ones that move the number, written so your team can actually ship them.

One page. Ten days.
A clear list of what to fix.