The Read: a two-week story diagnostic for founders
Your story is costing you money.
Your story is costing you money.
For founders whose work is strong and whose marketing still isn't compounding. In two weeks, you'll know where your story breaks, what it's costing you, and the one move to make next.
I trace your story from first click to closed deal and show you where it breaks. You'll get:
The Story Break Map. Every point where your story changes, contradicts itself, or loses people, with evidence.
The cost. Each break tied to a number you recognize, like bounce rate, demo-to-close rate, or press with no pickup.
Your core tension. The one story only your company can tell, in a single paragraph.
Your next move. One priority with a 30-day plan, plus two moves to save for later.
The readout. A 90-minute session with your leadership team, recorded so you can share it.
$6,500 · 10 business days · Credited in full toward next steps
Work seen by teams across multiple industries
Every company tells a story. Most tell five.
Your founder pitches one version. The website says another. Sales improvises a third, and the deck you raised on tells a fourth. Each version loses a few people. Together, they cost you deals, funding, and press you should have earned.
You might recognize this if:
You explain the company differently in every meeting.
Your homepage gets traffic and few demos.
Prospects love the call and go quiet after.
You've hired agencies or marketers, and nothing stuck.
You have research or results that deserve attention, and nobody's paying any.
How it works
Kickoff, day 1. A 60-minute call, and you share access to your analytics and assets.
The audit, days 2 to 6. I review everything and run short interviews with your team and two customers.
The analysis, days 7 to 9. I map the breaks and size what each one costs.
The readout, day 10. We walk through the findings together and agree on what's next.
Your time: about 4 hours total.
I tell visionary people what to do next.
I started as a designer and spent nine years in-house in digital health, most recently as Senior Director of Marketing at Revive. Now I work independently with founders on brand strategy, conversion, and the creative that carries both. The Read brings all of it together: strategy to find your story, design and copy to see where it falls apart, and conversion data to prove what it's costing you.
Built for founders and CEOs of health and B2B companies, typically 10 to 150 people, who just raised or are about to, have strong data the market hasn't noticed, are deciding whether to hire a marketing leader, or are coming out of a pivot or leadership change.
FAQs
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The Read is a diagnosis. You'll leave knowing what to fix and in what order. If you want help fixing it, that's a separate engagement.
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Access to your analytics, your current decks, and a few sales call recordings or notes, plus about 4 hours of your time across the two weeks.
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Most companies' data is. I work with what you have and flag where better tracking would help.
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Ask about The Outside Read. It uses your public assets, a founder interview, and industry benchmarks in place of your internal numbers. Same price, same timeline.
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The readout ends with a recommendation. Some teams run with it on their own. Others bring me in for a 6-week sprint, ongoing advising, or fractional marketing leadership. If you continue within 30 days, your full fee is credited toward the next engagement.
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Yes. I'm happy to sign your NDA before kickoff.
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The Read is $6,500, invoiced at kickoff. Questions first? Email hello@kaitlinmackie.com.